Empilweni's new logo
launched in 2010
Context the new logo design
The re-launch of the Empilweni brand and website was commissioned in early 2010 with the aim of increasing the awareness of Empilweni as a place of healing in Khayelitsha. It is hoped that the new branding and website will generate increased financial support for Empilweni.
Rationale of the new design
Home
The idea of a home as a place of safety and familiarity where healing can take place.
Hands
The hands represent the caring support of the Empilweni staff. They also reinforce the idea of protection which creates a safe space for healing.
Heart
Love and compassion is at the center of Empilweni.
Colour
The saturated colours represent a bright and vibrant environment. The clear blue sky above and the nourishing grass below, with a healthy and loving heart at the centre.
The old logo
